關於國際金旅獎 Golden Travel Award
【第13屆國際金旅獎|引領旅遊品質新標竿】

中華民國旅行業品質保障協會(以下簡稱品保協會)秉持提升產業品質的使命,自2012年起每年舉辦「金質旅遊行程」選拔活動,素有「旅遊業奧斯卡獎」之譽。2025年邁入第13屆「國際金旅獎」,展現台灣觀光產業邁向國際化的堅定步伐。

品保協會以全新評選機制承襲優良傳統,勇於創新改革,擴大市場格局,並升級獲獎行程的專業分組架構。透過國際金旅獎的專業認證,協助消費者掌握優質旅遊資訊,導正價格導向、強調旅遊價值;同時輔導業者以創新、專業、差異化的方式設計旅遊產品,提振市場信心,實現消費者與業者之間的互信共贏。

2025年徵選類別:國民旅遊類8組、入境旅遊類14組、出境旅遊類24組,百家爭鳴、花開並蒂,以「連結世界」為核心理念,展現對台灣觀光旅遊的重視,引領業者邁向國際舞台。

【品質保障機制再升級】

協會不僅舉辦選拔,更致力於落實國際金旅獎行程的品質維護。明文規定旅行業者須依契約履行行程內容,除非遇不可抗力因素,否則不得任意變更。若發生違約情形,消費者可於一年保障期內提出申訴,由協會負責調處並要求旅行社賠償,為消費者權益把關。

【打造信任與標竿,注入市場正能量】

降低旅遊糾紛,除了導正消費觀念,更需業者共同提升產品品質。國際金旅獎正是推動產業升級的重要推手,為快速變化的市場注入正向力量,建立品質標竿,並以品牌信譽贏得消費者認同,攜手振興觀光產業。
【The 13th Golden Travel Awards . Leading the New Benchmark for Tourism Quality】

The Travel Quality Assurance Association (TQAA) has elevated industry standards since 2012 by organizing the annual "Golden Quality Travel Itineraries" selection, known as the "Oscars of the Travel Industry." The 13th Golden Travel Awards (GTA) in 2025 showcases Taiwan's commitment to global tourism.

TQAA continues this tradition with an innovative evaluation mechanism, expanding market scope and upgrading award categories. The GTA professional certification helps consumers prioritize travel value over price. Simultaneously, we guide operators to design innovative, professional, and differentiated products, fostering mutual trust and boosting market confidence for a win-win result.

The 2025 submission includes 8 Domestic, 14 Inbound, and 24 Outbound travel categories. This robust competition, centered on the core concept of "Connecting the World," guides operators onto the international stage and highlights the significance of Taiwan's tourism industry.

【Quality Assurance Mechanism Upgraded】

The Association is committed to maintaining the quality of GTA-winning itineraries. We clearly stipulate that agencies must fulfill contracts; arbitrary changes are prohibited unless due to force majeure. In case of breach, consumers are protected by a one-year guarantee period, allowing them to file a complaint for TQAA mediation and required compensation, safeguarding consumer rights.

【Building Trust and Benchmarks, Injecting Positive Energy into the Market】

Reducing travel disputes requires improving product quality. The GTA is a crucial driving force for industry upgrading, establishing a quality benchmark, and injecting positive energy into the market. By building brand reputation, we work together to revitalize the tourism industry.