【第四屆品保優旅選｜打造物有所值旅遊新典範】
自2012年起，中華民國旅行業品質保障協會（品保協會）每年舉辦「國際金旅獎」選拔，已成為業界年度盛事與消費者心中的優質旅遊指南。獲獎行程設計獨特、服務高檔，逐年提升的品質與價格，讓旅客真切感受奢華與驚豔。
在後疫情時代，面對市場多元與創新思維的浪潮，品保協會以「市場區隔」與「物有所值」為核心理念，設立【品保優旅選】獎項，於平凡中展現精緻，為不同預算、不同需求的旅客提供全新選擇。2026年邁入第四屆，持續以合理、普及的價格，推動優質創新服務，建立清晰準則，成為業者包裝行程的重要參考。
品保優旅選強調靈活設計與價格優勢，不拘泥於五星飯店、米其林餐廳或高價航班，而是善用合宜的食宿交通安排，打破「限量即高檔」的迷思，更貼近大眾旅客的真實需求。透過專業巧思與公開透明的包裝，中價位也能打造出深受喜愛的優質行程，讓更多人親身體驗旅遊的美好。
這項「物有所值」的肯定，證明卓越的旅遊產品，不必昂貴，只需用心。
自2012年起，中華民國旅行業品質保障協會（品保協會）每年舉辦「國際金旅獎」選拔，已成為業界年度盛事與消費者心中的優質旅遊指南。獲獎行程設計獨特、服務高檔，逐年提升的品質與價格，讓旅客真切感受奢華與驚豔。
在後疫情時代，面對市場多元與創新思維的浪潮，品保協會以「市場區隔」與「物有所值」為核心理念，設立【品保優旅選】獎項，於平凡中展現精緻，為不同預算、不同需求的旅客提供全新選擇。2026年邁入第四屆，持續以合理、普及的價格，推動優質創新服務，建立清晰準則，成為業者包裝行程的重要參考。
品保優旅選強調靈活設計與價格優勢，不拘泥於五星飯店、米其林餐廳或高價航班，而是善用合宜的食宿交通安排，打破「限量即高檔」的迷思，更貼近大眾旅客的真實需求。透過專業巧思與公開透明的包裝，中價位也能打造出深受喜愛的優質行程，讓更多人親身體驗旅遊的美好。
這項「物有所值」的肯定，證明卓越的旅遊產品，不必昂貴，只需用心。
【The 4th Best Tour Collection of T.Q. | Shaping a New Paradigm for Value-Driven Tourism】
Since 2012, the Travel Quality Assurance Association (TQAA) has organized the annual "Golden Travel Awards," cementing it as a signature industry event and a trusted premium travel guide for consumers. The winning itineraries boast unique designs and high-end services, delivering a level of evolving quality and premium pricing that allows travelers to fully experience luxury and wonder.
In the post-pandemic era, driven by a wave of market diversification and innovative thinking, TQAA launched the "Best Tour Collection of T.Q." Rooted in the core philosophies of "Market Segmentation" and "Value for Money," this award uncovers exquisite quality within everyday travel, providing a brand-new alternative for travelers with various budgets and diverse needs. Moving into its 4th edition in 2026, the selection continues to promote premium and innovative services at reasonable, competitive prices, establishing clear criteria that serve as an essential benchmark for operators packaging their itineraries.
The Best Tour Collection of T.Q. champions flexible design and pricing advantages. Rather than prioritizing five-star hotels, Michelin-starred restaurants, or high-priced flights, it leverages well-suited dining, accommodation, and transportation arrangements. This dismantles the myth that "premium must mean limited edition" and aligns more closely with the actual needs of the general public. Through professional ingenuity and transparent pricing, mid-priced itineraries can transform into highly popular, top-tier products, allowing more people to personally experience the joy of travel.
This "Value for Money" recognition proves that exceptional travel experiences do not require an extravagant price tag; they simply demand dedication and thoughtful design.
Since 2012, the Travel Quality Assurance Association (TQAA) has organized the annual "Golden Travel Awards," cementing it as a signature industry event and a trusted premium travel guide for consumers. The winning itineraries boast unique designs and high-end services, delivering a level of evolving quality and premium pricing that allows travelers to fully experience luxury and wonder.
In the post-pandemic era, driven by a wave of market diversification and innovative thinking, TQAA launched the "Best Tour Collection of T.Q." Rooted in the core philosophies of "Market Segmentation" and "Value for Money," this award uncovers exquisite quality within everyday travel, providing a brand-new alternative for travelers with various budgets and diverse needs. Moving into its 4th edition in 2026, the selection continues to promote premium and innovative services at reasonable, competitive prices, establishing clear criteria that serve as an essential benchmark for operators packaging their itineraries.
The Best Tour Collection of T.Q. champions flexible design and pricing advantages. Rather than prioritizing five-star hotels, Michelin-starred restaurants, or high-priced flights, it leverages well-suited dining, accommodation, and transportation arrangements. This dismantles the myth that "premium must mean limited edition" and aligns more closely with the actual needs of the general public. Through professional ingenuity and transparent pricing, mid-priced itineraries can transform into highly popular, top-tier products, allowing more people to personally experience the joy of travel.
This "Value for Money" recognition proves that exceptional travel experiences do not require an extravagant price tag; they simply demand dedication and thoughtful design.
