【第三屆品保優旅選｜打造物有所值旅遊新典範】
自2012年起，中華民國旅行業品質保障協會（品保協會）每年舉辦「國際金旅獎」選拔，已成為業界年度盛事與消費者心中的優質旅遊指南。獲獎行程設計獨特、服務高檔，逐年提升的品質與價格，讓旅客真切感受奢華與驚豔。
在後疫情時代，面對市場多元與創新思維的浪潮，品保協會以「市場區隔」與「物有所值」為核心理念，設立【品保優旅選】獎項，於平凡中展現精緻，為不同預算、不同需求的旅客提供全新選擇。2025年邁入第三屆，持續以合理、普及的價格，推動優質創新服務，建立清晰準則，成為業者包裝行程的重要參考。
品保優旅選強調靈活設計與價格優勢，不拘泥於五星飯店、米其林餐廳或高價航班，而是善用合宜的食宿交通安排，打破「限量即高檔」的迷思，更貼近大眾旅客的真實需求。透過專業巧思與公開透明的包裝，中價位也能打造出深受喜愛的優質行程，讓更多人親身體驗旅遊的美好。
這項「物有所值」的肯定，證明卓越的旅遊產品，不必昂貴，只需用心。
自2012年起，中華民國旅行業品質保障協會（品保協會）每年舉辦「國際金旅獎」選拔，已成為業界年度盛事與消費者心中的優質旅遊指南。獲獎行程設計獨特、服務高檔，逐年提升的品質與價格，讓旅客真切感受奢華與驚豔。
在後疫情時代，面對市場多元與創新思維的浪潮，品保協會以「市場區隔」與「物有所值」為核心理念，設立【品保優旅選】獎項，於平凡中展現精緻，為不同預算、不同需求的旅客提供全新選擇。2025年邁入第三屆，持續以合理、普及的價格，推動優質創新服務，建立清晰準則，成為業者包裝行程的重要參考。
品保優旅選強調靈活設計與價格優勢，不拘泥於五星飯店、米其林餐廳或高價航班，而是善用合宜的食宿交通安排，打破「限量即高檔」的迷思，更貼近大眾旅客的真實需求。透過專業巧思與公開透明的包裝，中價位也能打造出深受喜愛的優質行程，讓更多人親身體驗旅遊的美好。
這項「物有所值」的肯定，證明卓越的旅遊產品，不必昂貴，只需用心。
【The 3rd Best Tour Collection of TQ | Creating a New Paradigm for Value-for-Money Travel】
Since 2012, the Travel Quality Assurance Association (TQAA) has hosted the annual Golden Travel Awards (GTA), a major industry event and high-quality guide for consumers. GTA winners showcase unique, premium designs, offering travelers genuine luxury that reflects their rising quality and price.
In the post-pandemic era, TQAA established the [Best Tour Collection of TQ] award, emphasizing "market segmentation" and "value for money." This award offers new choices for varied budgets by revealing excellence within ordinary offerings. Entering its third year in 2025, it promotes high-quality services at accessible prices, providing a crucial reference for operators.
The Collection emphasizes flexible design and price advantage. It avoids restrictions like five-star hotels or high-cost flights, instead utilizing appropriate dining, lodging, and transportation arrangements. This approach breaks the myth that "limited quantity means high-end," aligning with mass-market needs. Through professional ingenuity and transparent packaging, mid-range prices deliver high-quality, beloved itineraries, letting more people experience the joy of travel.
This "value for money" recognition proves that excellent tourism products do not need to be expensive—they simply must be crafted with care.
Since 2012, the Travel Quality Assurance Association (TQAA) has hosted the annual Golden Travel Awards (GTA), a major industry event and high-quality guide for consumers. GTA winners showcase unique, premium designs, offering travelers genuine luxury that reflects their rising quality and price.
In the post-pandemic era, TQAA established the [Best Tour Collection of TQ] award, emphasizing "market segmentation" and "value for money." This award offers new choices for varied budgets by revealing excellence within ordinary offerings. Entering its third year in 2025, it promotes high-quality services at accessible prices, providing a crucial reference for operators.
The Collection emphasizes flexible design and price advantage. It avoids restrictions like five-star hotels or high-cost flights, instead utilizing appropriate dining, lodging, and transportation arrangements. This approach breaks the myth that "limited quantity means high-end," aligning with mass-market needs. Through professional ingenuity and transparent packaging, mid-range prices deliver high-quality, beloved itineraries, letting more people experience the joy of travel.
This "value for money" recognition proves that excellent tourism products do not need to be expensive—they simply must be crafted with care.
